I'm Orsolya Szocs: founder, investor, strategist and author of Start Scale Legacy. I've grown serviced accommodation, commercial laundry, linen hire and cleaning businesses into one connected group, some built from scratch, some acquired, and I help owners do the same: move from running a business by hand to owning a system that grows without them in every seat.
Years building businesses
Companies in the group
Group valuation
Stages & keynotes
Most business advice comes from people who've never run payroll on a difficult month. Orsolya's authority comes from the opposite direction: years spent inside operationally demanding businesses, the kind where margins are earned in the detail and nothing works unless the system does.
She started in serviced accommodation, running Airbnbs and managed properties where every guest, changeover and review is an operational test. That business revealed where hospitality's real margin sits: in the operations behind it. So she went after them. Commercial laundry came next, then a cleaning company, then linen hire, technology ventures and an investment portfolio. Some of those companies she built from the ground up. Others she bought and integrated, which is its own discipline entirely.
Each company strengthens the others, and none of them depends on her being in the room. That's the work she now teaches, invests in and speaks about: the discipline of building business ecosystems rather than standalone companies.
These aren't unrelated ventures. Each one shares infrastructure, customers or cash flow with the others. Some were built from scratch, some acquired and integrated. Remove any single company and the rest still stand. That's the design.
Where it started. Serviced accommodation and managed properties, where every guest, changeover and review is an operational test, and where it became obvious how much of hospitality's margin sits in the operations behind it.
The second move: taking over the operations most hosts outsource. Industrial-scale laundry serving the group's own guaranteed demand first, then the wider hospitality market.
Born from turning over the group's own properties, then extended to commercial clients. The same operational discipline, a wider market.
Built on the laundry's existing capacity and logistics. A further revenue stream from assets the group already owned, serving clients the group already knew.
Software and AI ventures born from real operational problems inside the group. Built to systemise the ecosystem first, then sold to the wider market.
Cash flow from the operating companies deployed into businesses and assets Orsolya understands: operational companies, property and early-stage ventures with real revenue, including acquiring companies that slot straight into the group.
The point isn't the individual companies. It's the connections between them. One customer relationship serves four businesses. One operational insight becomes a software product. That's what an ecosystem means in practice, and it's exactly what she builds with clients.
The industry has moved on from courses, and so has this. You don't finish with knowledge. You finish with the asset installed in your business.
Weekly build sessions, not lessons. Each week ends with a component of your business live. By the end date it's built, not planned.
Entry by invitation following a Baseline Session. I personally review every build, so eight seats is a production limit, not a marketing line.
Apply for the AcceleratorStop guessing what's broken. In one working session you'll know exactly what to fix first, in writing.
Six sessions a month. Each takes half a day of my time including the write-up.
Book a BaselineEverything in the Accelerator, delivered privately across your whole business or group, with me in the room.
I take on two Partnership clients per quarter, because this level of involvement doesn't scale. Application and a conversation first, always.
Enquire about PartnershipOrsolya speaks to audiences of founders, operators and leadership teams. No motivational theatre. Every talk is built from the inside of real businesses and leaves the room with something to implement on Monday.
Why the next decade belongs to owners who build connected businesses rather than standalone companies, and the architecture behind it.
Keynote · 30–60 minAI makes execution cheap and judgment expensive. How real businesses, including unglamorous ones, wire AI into operations without the hype.
Keynote · WorkshopThe specific systems that move a founder out of every seat in their business, drawn from doing it across six companies.
Keynote · FiresideMargins are earned in the detail. Lessons from industries where nothing works unless the system does, applied to any business.
Workshop · Half day
Forget the exit. Start Scale Legacy is the playbook for building connected businesses that support each other: the ecosystem effect, drawn from growing serviced accommodation, laundry, cleaning and linen companies into one group that compounds, built and bought.
Conversations with founders, operators and investors about what success actually takes: systems, cash flow, teams, AI and the move from operator to owner. Straight talk from people who've built real businesses, not theory.
Listen to the latest episode →Essays on business growth, systems, leadership, AI, investing, property and operational excellence. Direct, practical and written to be used.
Why acquisition cost is the quiet killer of standalone companies, and how ecosystems fix it structurally.
Read essay AI for businessWhat actually changes when execution gets cheap, and what to build before it does.
Read essay LeadershipYou can't out-hustle a structure that routes every decision through you. Redesign it instead.
Read essay Operational excellenceLessons from an industry where a single percentage point is the difference between growth and closure.
Read essay InvestingAn operator's filter for deals: boring industries, real revenue, and systems you can inspect.
Read essay PropertyHow serviced accommodation became the first business in the group, and revealed the three companies hiding inside it.
Read essay"By week four we had a lead engine running that I'd been planning for two years. The difference is she doesn't let you leave a session without shipping."
"The Baseline Session paid for itself before the call ended. Three moves, in order, in writing. We did the first one that afternoon."
"She's the only advisor we've worked with who has actually run businesses like ours. It shows in every recommendation."
Every enquiry is read personally. Choose the route that fits and you'll get a direct answer, usually within two working days.